BEYOND THE CANOPY
Pushing the envelope is what we do for breakfast.
We deal in true interactive, none of that passive jazz!
We deal in true interactive, none of that passive jazz!
Let’s Talk
We would love to hear from youIn the YYZ?
Pay us a visit and enjoy one
of our famous coffees at our
very own cafe creativo!
Can’t make it?
Reach us by email or phone:
info@derooted.com
1 416 596 9222
Pay us a visit and enjoy one
of our famous coffees at our
very own cafe creativo!
Can’t make it?
Reach us by email or phone:
info@derooted.com
1 416 596 9222
take a strole around our ‘hood
THOUGHTS
AKA THE BLOGour blog takes you to a whole new world.
but you can always come back !
but you can always come back !
5.10.2012
Engineering Beauty – Its all part of the magic
“Javier was one of four photographers selected to participate and came to us to help visualize and showcase the aerodynamics and flow lines of the BMW 6 Coupe,” says Derooted CEO Amir Ebrahimnia. Lovera would then photograph the results of the mapped projections on the car....
10.04.2013
Bob Ross For Ever!
20.03.2013
Make it Happen
19.03.2013
Illustrating for the commercial world
When asked to work on any commercial projects there are always challenges. Unlike working on personal pieces, you are now dealing with a second party's set of ideas and opinions....
14.03.2013
Friends don’t give friends chlamydia
Sometimes friends sleep with friends. This video takes a look at what one irresponsible night can do to the people around you. ...
11.02.2013
Web Design Initiation
How do you pick out what you need? What if one is better than the other, or more suited to what you want? Well, maybe you should do your research and come back a little bit more prepared next time....
Community
Collaboration, not Competition“Technologies are not simply inventions which people employ
but are the means by which people are re-invented.”
but are the means by which people are re-invented.”
Marshall McLuhan
The Gutenberg Galaxy 1962
The Gutenberg Galaxy 1962
bird is the word
(in 140 characters or less)
(in 140 characters or less)
Heather, do you like me?
professional procrastination
action !
PORTFOLIO
CREATIVE FRUIT
BMW - Engineering Beauty
NIKE - REEL-HOUSE
Henrieta Haniskova Photography
Dylan Murray
John Kenneth Hats
Leon Frazer
Fritzy's Frozen Yogurt
Above Ground Art Supplies
FixIt!
Matcha Maya
Atlantic Ballet of Canada
Canadian Council For Refugees
Canada Basketball
Hogtown Cure
Taylor Taylor Design
back to thumbnails
PORTFOLIO
- BMW - Engineering Beauty
WORK // Projection Mapping
BMW : ENGINEERING BEAUTY
How does one go about making a sports car known all over the world for excellence look even better? Easy, add one Derooted Experiential team to one world class photographer and watch as amazing happens. With only 3 hours to map, project and shoot a BMW 6 Series Coupe for the Contact Festival, Derooted and photographer Javier Lovera were able to capture magic in action. visit the website
- NIKE - REEL-HOUSE
WORK // Projection Mapping. Video editing and Interactive DJ Booth Production
NIKE REEL-HOUSE
To make a big impression at the 2011 Toronto International Film Festival, Nike knew it needed to make a big impression to turn heads on the ultra competitive party scene. And it wasn’t enough that they had brought in none other than the world famous DJ Jazzy Jeff for the occasion but they had to take it one step further. With only one week to pull off the ultimate party experience, the Derooted Creative team went to work and developed a one-of-kind interactive party experience. By designing a unique DJ booth with nearly a dozen surfaces for interactive projections, Nike truly had the party that was the talk of the festival and for one night, it was DJ Jazzy Jeff and Derooted, not the Fresh Prince.
- Henrieta Haniskova Photography
Work: Branding, web, promotional materials and communications
In an effort to stand out amongst the crowd in a city full of professional photographers, Henrieta needed a brand that would set her apart from the competition. A final logo was created using Henrieta’s initials, illustrating an entirely new brand that was her own. This newfound brand identity was consistently showcased across a variety of mediums including print (stationary, business cards, postcards) and online (website). Most importantly, photographs from Henrieta’s portfolio were included as the focal point of all promotional materials in an effort to display her talent. visit the website
- Dylan Murray
Client: Nelstar Records
Work: Branding, website, social media, album artwork and design
As an emerging singer/songwriter on the Canadian music scene, Dylan Murray is the first artist to be launched by Canada’s own NelStar Records. Founded by Nelly Furtado, NelStar is bringing Dylan Murray to the world and Derooted is excited to be the team behind his dynamic aesthetic and engaging social and online platforms. From Toronto to the world, Dylan’s introduction to the music scene has been a long time coming and his work with Derooted provided necessary platform to stand out and literally be seen and heard. visit the website
- John Kenneth Hats
Work: Branding, web, promotional materials and communications
As one of Canada’s premier milliners, John Kenneth knew that when launching his business, he needed the perfect brand and online platform to match his unique style. So in true theater form, enter Derooted at stage left to provide the perfect blend of aesthetic and function to John Kenneth Hats. From a subtle yet powerful brand identity to a website with a luxurious look and feel, Derooted was able to articulate just what it means to be at the top of the hat making game. visit the website
- Leon Frazer
Work: Web design
For a firm established before World War II, embracing change is never an easy task. In doing so, Leon Frazer & Associates Investment Council tasked Derooted with making the firm more accessible to a new generation of investors looking for private wealth management. After developing a strong understanding of the firm and its core values, the Derooted Design team was able to deliver a website that incorporated both the history of the firm as well as the path it seeks to follow in engaging with new investors in an evolving marketplace. visit the website
- Fritzy's Frozen Yogurt
Work: Branding, web, social media, POS, signage, packaging, promotional materials and communications.
With a focus on customer experience, we wanted to motivate individuals to get creative and “choose their sweet adventure.” The end result was a brand designed to emphasize a warm, fun-loving atmosphere where individuals could come together and thoroughly enjoy each other’s company. The same mood is clearly communicated through a socially integrated and mobile accessible website. Owing to the success of their current model, Fritzy’s plans for the future include expansion across Toronto through franchising and other business partnerships. visit the website
- Above Ground Art Supplies
Work: Branding, Web, Social Media, Way finding, E-commerce, promotional materials, product catalogue and communications.
The Above Ground Art Supplies store and brand has been a landmark of Toronto’s art community for almost 30 years. With the goal of adding a sense of timelessness to the brand, our work started with an updated and smart logo that subtly incorporates art supplies into a clean yet sophisticated type. Once the brand was firmly established, the Derooted team extended efforts into the online world through a custom e-commerce website and integrated social media assets. Once the brand assets and platforms settled into place, the team then rolled them out via interactive promotional campaigns to get customers online and in-store. visit the website
- FixIt!
Work: Branding / Social Media and Ad Material / Web Design and Development
As Canada’s most active real estate market, Toronto is home to all things related to renovations and repairs. In recognizing the challenges associated with getting good work done, Fix It recognized that they needed to differentiate themselves in a competitive market and as such, turned to Derooted to bring it all together. By going to the next level in providing professional handyman services by providing access to industry veterans and trade specialists, Fix It knew it needed a great brand, a simple yet communicative website as well as an integrated approach to promotions utilizing both traditional and social media. The results speak for themselves as Fix It now positioned for success in Toronto and beyond. visit the website
- Matcha Maya
Client: Tea Market
Work: Naming, branding, packaging, pos display.
It's not everyday that you get to work on a product that you happen to be addicted to. After working on a branding and web project for our client Tea Market, they approached us to develop a product and brand around their unique tea and cacao infusions. Drawing inspiration from origins, we created a set of symbols and patterns to distinguish the four available flavours. Mayan symbols juxtaposed with traditional Japanese patterns, along with cheeky names give this product a memorable aesthetic among the swarms of chocolate competitors out there.
- Atlantic Ballet of Canada
Work: Website design and development, social media implementation
As Atlantic Canada’s only professional ballet company, Atlantic Ballet Theatre of Canada reached out to Derooted in search of a fresh approach. Like many organizations bringing arts and culture to audiences, the need to increasingly reach out to new markets in new ways was a pressing one. By creating an online platform for this, Derooted was able to open the Atlantic Ballet’s doors, literally and figuratively, to an arts community in transition. From an interactive and aesthetically pleasing website, to the implementation and integration of various social media platforms, Atlantic Ballet was able to go from being talked about to being part of the conversation. visit the website
- Canadian Council For Refugees
Work: Multi-page report, layout and design
NGO's put out hundreds of reports every year, they quickly become bland and uninteresting when little if any thought or effort has been put into their design and layout. The Canadian Council for Refugees asked us to help them defeat this problem and design a report that would captivate their audience and engage them with the reports findings and data.
- Canada Basketball
- Hogtown Cure
- Taylor Taylor Design
Process
With Client Internal
Initial Meeting with Client
Scheduling
Research
Thought Starters
Research
Thought Starters
Creative Brief
Quote Approval
Creative Presentation
Media Details
Production Estimates
Media Details
Production Estimates
Concepts
Mock Ups
Team Critique
Mock Ups
Team Critique
Regroup & Ideation
Final Approvals
Creative Goes Out For Production
Asset Activation
UNDERSTAND
We undertake an extensive process to better understand you, your business and your motivations
INNOVATE
Once we understand where you’re coming from, we outline an innovative plan to help you do what you do, only better
EXECUTE
Plan of attack in place, we move to execute and deliver to you on time, on budget and above expectations
Experience
Like a SpongeOur team’s depth of varied experience means you can focus on what matters most to you: your business. We provide you with the creative solutions you need, and guide you in best utilizing them to achieve your goals.
CLIENTS : Past & Present
Above Ground Art Supplies
Art Bound
Atlantic Ballet Of Canada
The Bay Street Bull
Canada Basketball
Canadian Council For Refugees
Art Bound
Atlantic Ballet Of Canada
The Bay Street Bull
Canada Basketball
Canadian Council For Refugees
Carl Young
Christina Aivalis
Fritzy’s Frozen Yogurt
Fix It!
Franci Duran
Henrieta Haniskova
Christina Aivalis
Fritzy’s Frozen Yogurt
Fix It!
Franci Duran
Henrieta Haniskova
II BY IV DESIGN
Iclothing Co.
Inprint Collective
Javier Lovera
John Kenneth
Mobile Genius
Iclothing Co.
Inprint Collective
Javier Lovera
John Kenneth
Mobile Genius
Nelstar Records
Nike
Pippa Latex
Taylor Taylor Design
Tea Market
Nike
Pippa Latex
Taylor Taylor Design
Tea Market
Services
DESIGN
Leading the charge on all things design related at Derooted, Simon Rojas takes an approach to design where by through our holistic creative brief process, the firm is able to tap into the ideal aesthetic sought by clients. Crossing all platforms from web to interactive to traditional media, the our design team places an emphasis on understanding where our clients are coming from, where they envision themselves going and tap into visual creations and brands that speak directly to the target.
INTERACTIVE
When it comes to the way consumers relate to and address media and communication, Amir Ebrahimnia is seen in the industry as a leader and early adopter to all things in the online world. By focusing on bringing clients an expertise and understanding for where technology meets media and communications, our Interface team works to position our clients comfortably at a place whereby they are able to utilize tools and platforms that were previously either foreign to them altogether or being used ineffectively thus rendering them a drain on resources. Turning technology into a strength for our clients is what the Interface team does best and by constantly keeping on top of trends, the firm is in position to have an ongoing relationship with our clients for years to come.
EXPERIENTIAL
Our Interactive team at Derooted, effectively known as the LAB, led by Derooted Principles, Amir and Simon as well as assorted professional and personal contemporaries of the firm who’s true strength is seen in the collaboration towards creating and developing true interactive and experiential design and creative solutions for our clients. By leveraging cutting edge technologies, marketing concepts and multi-media platforms, the LAB is able to tap into the essence and vision of our client’s brands allowing them to truly distinguish themselves from their competition. Conveniently, it is the work of the LAB that truly sets Derooted apart from competitors by offering the marketplace something that is truly unique and intended to make an impact beyond the expected from traditional platforms.
Inspiration
Passion Feeds ActionOurs is a mutual journey in search of authentic inspiration.
We want to unearth the original spark of passion that
compelled you to bring your product or service to market.
Derooting your company and getting to the core allows us to find, communicate, and inject that passion back into your business.
compelled you to bring your product or service to market.
Derooting your company and getting to the core allows us to find, communicate, and inject that passion back into your business.
For us, it’s about fully understanding with whom, what and why we are communicating; this is our passion, and our passion feeds action.
Foundation
Plant, Nurture, GrowFrom strategic creative planning to implementation, our fresh, concept-driven creative gets results. Working with the best in the business, Derooted provides access to a wide range of talent to bring any project to fruition. We are a full-service agency unbound by medium or traditions.
At The Core
Simon Rojas – Creative Director | Simon is a well-seasoned Designer with over twelve years experience both in the North American and European advertising worlds. Having worked for the likes of McLaren McCann, Roots Canada, and BStreet Communications, he has had the opportunity to work for a varied array of A-Chip clients. These projects included retail graphics, packaging, business-to-business communications, large-scale exhibition installations, point-of-purchase materials and just about everything in between. Simon’s creativity knows no bounds.
Amir Ebrahimnia – CEO / Chief Interactive Media Director | Amir is a well-respected interactive media developer and a leading expert in social media and web integration, specializing in new media and User Experience Design as it relates to emerging interactive and experiential developments. He has worked with international organizations like the Tehran Bureau where his involvement has been documented to be very beneficial to the success of the controversial News Agency. Amir has an innate understanding of what new media is and the crucial role it plays in today’s world and exactly how to unlock its full potential with development of unique and creative Rich Media platforms.
David King — MBA Director of Business Development | A founding partner of the firm, David’s role consists of managing operations, oversight of all contractual commitment, as well as actively pursuing new business and strategic alliances. As a former banker at Canada’s largest financial institution, David brings to Derooted a high degree of accountability and corporate responsibility that works very well in tandem with the firms creative and production heads.
Justin Riva – Account Manager | Coming from a background producing and promoting events in Toronto’s thriving music scene, Justin is keenly aware of the importance of building a strong brand identity, while maintaining a dynamic online presence augmented by the power of social media. Because of the nature of the city’s evolving music scene, he’s continually had to join forces with diverse groups of individuals across a wide range of industries to achieve common goals – meaning he has lived the Derooted mantra of collaboration not competition. Finally, as the founder of his own business, he has worn many hats, spanning areas from strategic planning and marketing, to talent booking and logistics. It’s these experiences and skills that make him well positioned to understand where your business is coming from and how derooted can assist in getting it where you want it to be.