Located in Cincinnati, Ohio, the Mosaic Vineyard Church has made a decision to stand out with their religious outspokenness, and a redesigned logo. A church “compelled by love to reconcile all people of God”, this is a facility that takes pleasure in serving a multicultural community. Designer, Adam Ladd of Ladd Design Communications, explains:
“Mosaic Vineyard Church is an inner-city church and ministry where there is racial and cultural diversity. Many of those who come are urban youth. The church also likes to be described as “a church without walls” because of its value regarding reaching out to the community. The typography in the logo breaks out of the walls of the mosaic shapes for movement and interest.”
The simplification of mosaic stain glass windows is a clever start, and the colour choices are well balanced and long lasting. It’s unfortunate though that the colours are so bland and do not express the diversity of the church, which is really what they represent. The hierarchy is top to bottom, however it would have been worthwhile to invest in a few other typefaces – to accent the word “vineyard” and “church”. The jagged-shapes create great flow and motion to say activity, but the middle-triangular shape is extremely sharp. It peaks outwards and distracts from the balance of the design; instead of saying breaking out, it feels like the church will cut you up and break you. The t-shirt and the website are a letdown, and it is disappointing that the energy and excitement of the logo shapes aren’t replicated in these applications.
- On Strategy: 2/3
- On Logo: 2/3
- On Application: 1/3