A film produced for his final year Masters in Architecture, Keiichi Matsuda projected about the social and architectural consequences of new media and augmented reality. In this second installment of his hyper0reality, Keiichi digs deeper into his creativity to give a better idea to the direction we are likely to see AR go in the near future. An environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. You may have seen his earlier installment visualization of AR (hyper)reality “Domestic Robocop

Augmented-City-banner

Keiichi Matsuda (BSc. MArch) is a designer and film-maker. He began working with video during his Masters of Architecture at the Bartlett school (UCL) as a critical tool to understand, construct and represent space. Keiichi’s research examines the implications of emerging technologies for human perception and the built environment, focusing on the integration of media into everyday life. He has a multi-disciplinary approach to his work, using a mixture of video, motion graphics, interaction design, and architecture to create vibrant “hyper-real” environments where the distinctions between physical and virtual start to dissolve.