As a student of advertising, sometimes I am lucky enough to be given opportunities to attend advertising conferences to gain inspiration and incite from our industries leading visionaries. The other day I was lucky enough to be given the opportunity to attend Shift Disturbers, a conference that brings “a mash-up of visionaries to the stage, from the worlds of advertising, art and design for a half-day of inspirational words from the gods of creativity”. I was called up for the event about three hours before and had no idea what to expect, but it was clear from the moment I stepped up to the front doors of the St Lawrence Centre for the Arts, that this would not be an ordinary conference. Greeting every passerby at the entrance to the centre was a man in a wild suit wearing a sandwich board, who could more or less be summed up as a crazed, possibly homeless man ranting at passerby’s. At first we all tried to scurry away from him as quickly as possible, but at a closer inspection you realized that the sandwich board was in fact a poster for the conference we were about to attend. Now if that isn’t a mood setting entrance I don’t know what is!
In today’s world things move so fast; technology is constantly changing and you can never seem to be fully on top of what is happening. For a lot of people these fast paced changes are a huge issue. In the past, technological advancements such as the automobile, television and jet air, led to swift transformations in society then settled down to a manageable pace of change. However, with the development of digital and online technology, society seems to be moving at lightening speed, ever changing and never settling. This can be very unnerving to a number of people who are not accustomed to this technology or consistently involved with it. For these individuals, it may seem like society is moving too quickly for them to catch up. This is where the tech savvy masters of Mobile Genius have taken it upon themselves to provide a solution and a helping hand for these individuals in a time when things just don’t seem to take a break.
The eyes of the viewer (which are being read by a web cam installed within a completely modular and recyclable box) are projected in real time within the glasses’ negative space, making the spectator part of our piece. To do so, we are using Modul8, an iCam, and a Mac Mini to run the software.
People are constantly on the run searching for the latest trend or craze that they feel is going to be “the future”. Lately there has been a trend spreading rapidly throughout the entertainment world, hopping barriers like wildfire. I’m sure you have been pulled in by this trend, even if you don’t like or believe in it you are still somehow entranced by it. This trend is 3D entertainment, the concept that your favourite films should no longer be simply watched and enjoyed but should rather pop out to cause you to interact. Continue reading
Simon and I have made a lot of progress with our installation and exhibit. The deadline is looming and we’ve been putting some long hours to develop our presentation and concept. The most time consuming part so far has been building the optometry installation.
Whats the latest hype with Facebook? The social networking site has unleashed its chains breaking free of its domain as it lets you “like” things all over/anywhere on the Web.
Facebook Like buttons for the entire web. They are the same Like buttons you see on Facebook, which will now be seen on various websites.
If you are a webmaster, you might be interested in implementing this on your blog/website right away, since it lets users to share something they find interesting on your website on click of a button.