As 2013 starts up, I reflect on our previous year (Season 3) of business and think of the individuals I am thankful for in helping us make it another fantastic year. I particularly reminisce on the talented souls that warmed our swivel chairs and graced our Wacom tablets. We have been very fortunate and have had consistently growing interest in our internship program. Students and young professionals from all over the world who are driven and motivated to learn and be the best in their craft. Often resembling a UN gathering, they each bring their unique creative perspectives and global approach to problem solving and the creative process. Our body of work reflects these talents, these are individuals who got their hands dirty, pulled a shot of espresso or two, but always stayed on course to create great work.
Derooted, Toronto’s fresh and full-service creative agency, has entered the rare world of digital mapping with photographer and engineer Javier Lovera. Recently, they embarked on a collaboration for the fourth annual BMW Art Auction, in support of the Air Canada Foundation.
UK-based designers Felix Heyes & Ben West have created a dictionary that contains the first Google Image result for every one of the 21,000 words in the average English dictionary.
Simply labeled as ‘Google’ in gold on the front cover, the task of creating a 1240-page picture book was made a little easier by using the PHP scripts written by West’s brother. One downloaded the images in sequence, and the other laid them out into columns.
I came across this video a few weeks ago and thought it worthy of a mention, stimulating to view and thought I would share it on our blog.
The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. This is something I touched upon a few years ago at Derooted Labs using different motion sensing open source techniques which proved to be quite effective. This was of course pre-microsoft 360 kinect days when all we had to work with was Processing patches and software such as junxion which is a Mac OSX data routing application that can process ‘sensors’ from any HID (joysticks, mice, touchscreens), MIDI, OSC, Audio, Arduino and Video device using conditional processing and remapping, with MIDI or OSC events as its output. This resulting MIDI or OSC data is then available to any audio or music software that runs on that Mac or can be send to external MIDI/OSC devices.
It’s far too often that I find QR codes wandering the streets alone, unexplained and irrelevant. It seems these days that everything has one slapped on it in the hope that some unsuspecting consumer will be enticed by it’s sexy random rectangles and appealing black border. I mean, who wouldn’t want to take a picture of one of these bad-boys?
As an entrepreneur who has tackled his fair share of creative ventures, it’s amazing in hindsight to think how much the spectrum of getting what you pay for has shifted for both investors and advertisers alike.
derooted-creative-agency-2012-ROI-inner2Looking at it another way, as someone who’s gone through business schools and written numerous business plans, the idea that the traditional metric for ROI – Return on Investment – has shifted to something different in that the qualitative results are no longer always emphasized over the qualitative ones.