Board Game Love

Today marks my first week at Derooted and I figured I should take this time to tell you about one of my passions: board games. I know it sounds pretty nerdy but it’s something that I truly enjoy playing especially when I meet up with a bunch of like minded friends. Last month, my friends and I trekked down to the board game mecca, Snakes and Lattes, where we spent around three hours playing games. For someone who has well over forty board and card games at home, this was truly an amazing experience.

YOHJI YAMAMOTO: THIS IS MY DREAM

Beginning with the finalization of the collection and styling for the show in Tokyo, followed by his arrival in New York City to oversee the final touches for the presentation of Y-3’s Spring/Summer 2010 collection, the documentary turns an intimate eye on Yamamoto during fittings, model castings, guitar-playing, philosophical musings, and interactions with his staff and the global team bringing his ideas to life.

Push the Button

Let’s start the week off with a bang, literally! (You’ll see what I mean in a minute). Over the past few months, I’ve noticed that ad agencies are making a push towards creative work that is risky, daring, unconventional, and all around disruptive. Frankly, in a city like Toronto where we are constantly bombarded with information, a sure way for a brand to set itself apart from the crowd must be accomplished via extraordinary measures. I realize people might talk about it only for a little while before the hype dies down, but at least it was noticed and talked about in the first place. With the amount of content being produced and pushed out to consumers on a daily basis, it’s no wonder many have become desensitized to the media and all its offerings. You need to do something that is above and beyond to stand out. Before we continue, take a look at this hugely literal (yet successful) attempt by TNT (a top-rated cable TV network) to draw people’s attention to their brand.

In the Pursuit of Inspiration

With this being my first blog post for Derooted I thought that it would be best to share one of the most important things I’ve learned as a design intern. Find ways to always be inspired, whether it is reading a book, going for a walk outside, or doing some random sketches, it is a quintessential thing for anyone in the creative field to take that into consideration to be sure that their work doesn’t become repetitive.

A battle of branding proportions

As academically tenderized fresh meat to the copywriting world, I’m finding it extremely difficult to brand myself. I have all of the necessary information, so I really should be able to distill myself down into one all encompassing message. I’ve had no problems coming up with a logo and tagline for my roller derby persona; a little medic symbol here, a hearse style ambulance there and bam! there’s Anne Bulance.