A battle of branding proportions

As academically tenderized fresh meat to the copywriting world, I’m finding it extremely difficult to brand myself. I have all of the necessary information, so I really should be able to distill myself down into one all encompassing message. I’ve had no problems coming up with a logo and tagline for my roller derby persona; a little medic symbol here, a hearse style ambulance there and bam! there’s Anne Bulance.

Branding Of Inprint Collective

It is often a challenge for artists to make art for a living as well as find ways to continue creating, considering the economy and the current cultural cutbacks cultivating these artists is extremely important. This is a feeling that the members of InPrint Collective share; a sense that artists need to band together to create support groups to ensure the growth of the art community. There are so many personal, political and social commentary messages that are shared through art. It is such an important form of expression and community; it is therefore necessary to promote and nurture this movement.

Shift Disturbers – stirring some sh!t

As a student of advertising, sometimes I am lucky enough to be given opportunities to attend advertising conferences to gain inspiration and incite from our industries leading visionaries. The other day I was lucky enough to be given the opportunity to attend Shift Disturbers, a conference that brings “a mash-up of visionaries to the stage, from the worlds of advertising, art and design for a half-day of inspirational words from the gods of creativity”. I was called up for the event about three hours before and had no idea what to expect, but it was clear from the moment I stepped up to the front doors of the St Lawrence Centre for the Arts, that this would not be an ordinary conference. Greeting every passerby at the entrance to the centre was a man in a wild suit wearing a sandwich board, who could more or less be summed up as a crazed, possibly homeless man ranting at passerby’s. At first we all tried to scurry away from him as quickly as possible, but at a closer inspection you realized that the sandwich board was in fact a poster for the conference we were about to attend. Now if that isn’t a mood setting entrance I don’t know what is!