This week the good folks at NUI Group introduced their latest project to the world.
NUI Group with collaboration with Code Laboratories, introduces a DIY 3D motion tracking to the masses. The NUI Group has a history in allowing anyone to create multi-touch systems and with this project they have further extended their reach into the future of HCI & NUI.
Derooted, Toronto’s fresh and full-service creative agency, has entered the rare world of digital mapping with photographer and engineer Javier Lovera. Recently, they embarked on a collaboration for the fourth annual BMW Art Auction, in support of the Air Canada Foundation.
I came across this video a few weeks ago and thought it worthy of a mention, stimulating to view and thought I would share it on our blog.
The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. This is something I touched upon a few years ago at Derooted Labs using different motion sensing open source techniques which proved to be quite effective. This was of course pre-microsoft 360 kinect days when all we had to work with was Processing patches and software such as junxion which is a Mac OSX data routing application that can process ‘sensors’ from any HID (joysticks, mice, touchscreens), MIDI, OSC, Audio, Arduino and Video device using conditional processing and remapping, with MIDI or OSC events as its output. This resulting MIDI or OSC data is then available to any audio or music software that runs on that Mac or can be send to external MIDI/OSC devices.
Let’s start the week off with a bang, literally! (You’ll see what I mean in a minute). Over the past few months, I’ve noticed that ad agencies are making a push towards creative work that is risky, daring, unconventional, and all around disruptive. Frankly, in a city like Toronto where we are constantly bombarded with information, a sure way for a brand to set itself apart from the crowd must be accomplished via extraordinary measures. I realize people might talk about it only for a little while before the hype dies down, but at least it was noticed and talked about in the first place. With the amount of content being produced and pushed out to consumers on a daily basis, it’s no wonder many have become desensitized to the media and all its offerings. You need to do something that is above and beyond to stand out. Before we continue, take a look at this hugely literal (yet successful) attempt by TNT (a top-rated cable TV network) to draw people’s attention to their brand.
In the year 2062, a bunch of elderly hipsters are interviewed about the good old days of social media.
Breaking down the traditional figure-ground dynamic, this collection defines the spectator as the figure, and the installations as the ground integrating them in a cycle. The viewer is allowed to change and define the installation by interacting with it, while the installation changes and affects the response of the viewer by changing his/her environment in real time. This installation is 3Dimensional and uses traditional photographic techniques, life casting, and electronics. The installation features Jillian Vanstone, first Principal dancer at the National Ballet of Canada.