ROInvestment vs. ROInvolvement

As an entrepreneur who has tackled his fair share of creative ventures, it’s amazing in hindsight to think how much the spectrum of getting what you pay for has shifted for both investors and advertisers alike.

derooted-creative-agency-2012-ROI-inner2Looking at it another way, as someone who’s gone through business schools and written numerous business plans, the idea that the traditional metric for ROI – Return on Investment – has shifted to something different in that the qualitative results are no longer always emphasized over the qualitative ones.

My 2012 Ride for Heart

This past Sunday, June 3rd I participated in the Ride for Heart in support of the Heart & Stroke Foundation for the first time.
I’m an avid cyclist living in Toronto and have always dreamed of riding on the DVP, got close once when I was a kid, there was construction and it was closed off near my house. Sneaked in but was quickly seen and kicked out by a cop. So this year when the opportunity arose I jumped at it. I looked into the details only to find out they had a 75K route which had its top loop at York Mills Rd. (where I had gone in as a kid), it was meant to be!

It Can Only Be Described As Aloof

After three years of being a designer in school, freelancing for companies and interning at a design studio, I still find the design process to be so elusive and vague. I mean why can’t there be some kind of formula that helps us create great design pieces. For me this process is comparable to the vast and diverse colour spectrum that contains innumerable colours. Unfortunately, we designers are stuck with this very open and loose process that I will attempt to describe next.

Calm Down Young Designer

Staying consistently creative is easily one of the most difficult tasks as a designer. Constantly trying to pump out one “edgy” idea after the other can take it’s toll on your brain rather quickly. You often lose track of how long you’ve been staring at the same blank sketchbook or empty art board. In fact it can get to the point of frustration where you are longer able to sit still for more than a few seconds at a time. Or perhaps it’s just me. Regardless, I’d like to share with ya’ll a few tools I find especially handy for keeping my mind intact while trying to be creative.

An Exit to Stage Right-On

After 3 and-a-half years of post-secondary education, I thought I had a pretty good grasp on the world of advertising — and I did, but unfortunately it was limited to the world of big brand advertising. What I didn’t know is that there is a whole market of medium and small businesses who also need to advertise. It’s because of my introduction to this world, through Derooted, that my interest has been restored in the entire industry.

Board Game Love

Today marks my first week at Derooted and I figured I should take this time to tell you about one of my passions: board games. I know it sounds pretty nerdy but it’s something that I truly enjoy playing especially when I meet up with a bunch of like minded friends. Last month, my friends and I trekked down to the board game mecca, Snakes and Lattes, where we spent around three hours playing games. For someone who has well over forty board and card games at home, this was truly an amazing experience.