Magical vintage love

As my mother-in-law knows all too well, I really like old things. Vintage illustrations and package design hold a very special place in my heart. While shopping for pens at Midoco in the Annex I was drawn to the bright packaging for Ridley’s house of novelties toys which just popped off the shelf. Ridley’s has a line of about 20 classic toys, games and magic tricks, all with amazing packaging. The simple illustrations jump at you from their bright, lively backgrounds, bordered with old newspaper and screen printing textures. The typography is clean and bang on for the look and feel, making it an all around 10 in the school of k.i.s.s. (keep it simple stupid).