10 creative writing tips from your neighborhood homeless that’s guaranteed to have you reaching deep in your pockets.

[via: buzzfeed.com]

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These days, too many lazy companies rely on celebs in their ads.
They need to learn a lesson from this guy: be creative and memorable.

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It’s true. Chest-thumping ads rarely work.

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The ad people (right) spelled courteous wrong.
Ad copywriters are notoriously bad at grammar.

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True, but in advertising, there’s honest and “honest.”

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Note: I’ve used that argument many times in meetings with clients, and it almost never worked. They don’t like to hear that they don’t have anything important to say.

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Of course the best ads entertain.
Good effort, dude.

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Humble, yes.
You can go to a brand’s Facebook page, and verbally abuse them for free (I’ve done it).

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Puns should be avoided, unless they’re perfect.
This one is…solid.

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As any art director will tell you, NOBODY reads body copy. This guy gets it.

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And everyone’s favorite.
True innovation.