Toronto creative technologies agency, Derooted, alongside Global digital marketing agency, SapientNitro and property developer Allied REIT have partnered with Pride Toronto to bring this installation, the largest interactive digital display in Toronto to life on June 28-30 2016, on the north-facing façade of the recently erect award winning QRC West building located at 134 Peter St. at the heart of the city.

The photos of those who support Pride were displayed in morphing colours inspired by the Pride flag on the side of the building for three days during Pride Month.

The technology behind this installation is entirely web-based, thereby removing any barriers to adoption — supporters would simply visit a kiosk with our street team to contribute. The size, scope and visibility of this digital installation is literally larger than life, and opens up the idea of using existing physical space, like landmarks, as part of an omnichannel digital strategy.