In Summer 2016, we teamed up with Ford Canada and award-winning Canadian illustrator Marcos Chin to showcase Canadians’ stories with the all-new 2017 Ford F-350 Super Duty. Starting from a full-scale laser scan of the truck, we created a 3D model of the all-new F-350 for use in a digital environment. Interfacing with this environment on his tablet, Marcos was able to draw naturally using a variable pressure sensitive stylus. We wanted his illustrations to stream live from the model on the tablet to the surface of the truck as he created them, so we hung three HD 20K Christie projectors around the F-350 in the studio.
Each line Marcos drew started on the 3D model of the F-350, then our customized software unwrapped the illustration into flat segments corresponding to each surface of the vehicle. Line by line that data was transferred, recombined, and projected into a seamless composition wrapped around the 2017 F-350 Super Duty. Marcos’s vignettes don’t just illustrate the uses of the F-350 to haul, build, or tow, because it’s tough enough for work and life. Transforming the 2017 F-350 Super Duty in real time, Marcos’s illustrations perfectly capture the pride Canadians take in our Ford trucks as we use them to tell our own stories.