Sometimes crazy needs some help, and Derooted is always ready to go the extra mile especially when it involves some pretty hot wheels. Ad agency McLaren McCann approached us to create a pair of Player label signs to support the launch of the Microsoft Xbox 360 Video game Forza Horizon. Constructed with layers of laser cut acrylic and inset LED lighting we mounted the signs onto an Aston Martin Vantage and Mercedes SLS AMG for their street activation and promo video. Wonder what that does to the resale value?