One of my favorite all time free tools/services is a clever little service from Google to help keep you up to date on any subject. If you have an ego half as big as mine, you’ll be tickled pink with Google Alerts.

Google Alerts provides you with email updates of latest relevant Google results (web, news, amir ebrahimnia .. etc.) based on your choice of query or topic.  For instance if you want to keep up with news about your company X, just type that in as your search term and you will receive notifications of  new Google results that contain that search term pretty much as soon as it happens. Pretty nifty eh?

You can also manage the alerts you receive, for example how often you want to receive them.

Monitor Your Name/Brand Name/Portfolio

Finding out what people are saying about you and your business shouldn’t be just about the size of your ego. This is about reputation management, building relationships and, often, making sales. A Google Alert set up properly, let you see where your name or brand name are appearing and that alone is worth its price in gold.

Just imagine the possibilities this simple little tool can have for you in customer service or business lead generation.

Yes, you’ll also likely see bad reviews as well as the good, or mentions where there’s nothing to be gained for you by joining in

the conversation (non the less knowing about the review), but the ability to connect with others who are predisposed to being interested, as well as the power to monitor your brand name, more than makes up for the possible frustration.

Google Alerts gets my two thumbs up. Simple to use. Give it a try. Let me know what you think and how this service will effect your business.

How to setup an alert with Google Alerts

  1. Point your browser to the Google Alerts BETA page. Enter the keyword(s) for the alert that you want to setup.
  2. Select the type of Alert you want to receive. The comprehensive Alert retrieves news from blogs, news sources, Google Groups messages and websites. You can choose to get results from only one of these sources, instead of all sources.
  3. Choose how often Google will send the Alerts to you. Google can send your alerts as soon as it finds a match to your keyword, once daily or only once a week.
  4. Enter the email address that you will use for your Alerts. If you don’t have a Google email account, you will need to register for one.
  5. Click “Create Alert” when you are finished entering your keywords, choices of sources and frequency for messages
  6. Review and revise your Alerts if you receive too much or too little information. Log in on the Google Accounts page. Choose “Manage Alerts” to see your saved Alerts. Delete alerts that you no longer need.


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