As my mother-in-law knows all too well, I really like old things. Vintage illustrations and package design hold a very special place in my heart. While shopping for pens at Midoco in the Annex I was drawn to the bright packaging for Ridley’s house of novelties toys which just popped off the shelf. Ridley’s has a line of about 20 classic toys, games and magic tricks, all with amazing packaging. The simple illustrations jump at you from their bright, lively backgrounds, bordered with old newspaper and screen printing textures. The typography is clean and bang on for the look and feel, making it an all around 10 in the school of k.i.s.s. (keep it simple stupid).
Eye candy like this makes me wonder why more companies aren’t jumping on the ‘good design’ band wagon. Now I know there are many who have joined and I take my hat off to them, but what is everyone else waiting for? I refuse to accept the excuse that good design is only appreciated by designers!
We have been lucky enough to have open minded and forward thinking clients who actually allow us creative freedom, to let us do what we do best. Although not the case for many creatives, we still have the power to persuade and inspire clients to push their boundaries. Designers who are not willing to push back and take a chance are living a life of complacency.
Good design packs more bang than any whoopee cushion.