This past Sunday, June 3rd I participated in the Ride for Heart in support of the Heart & Stroke Foundation for the first time.
I’m an avid cyclist living in Toronto and have always dreamed of riding on the DVP, got close once when I was a kid, there was construction and it was closed off near my house. Sneaked in but was quickly seen and kicked out by a cop. So this year when the opportunity arose I jumped at it. I looked into the details only to find out they had a 75K route which had its top loop at York Mills Rd. (where I had gone in as a kid), it was meant to be!

I chose to sign up as VIP rider so I could take advantage of the exclusive early 6am start, I love endurance sports and if I was to really enjoy and open up on this ride I would have to avoid the general mass of riders. This early start privilege came at a cost however, not only did I have to raise funds, I had to raise a minimum of $1000. Naturally my ad/marketing side kicked in and I opened up my jersey for logo placement for donations to my ride. I quickly got support from gracious friends, family, clients and even inspired the First Annual Sponsorship of Simon Rojas’ Head! Sponsors booked, custom jersey made, new sponsored helmet in hand, tuned bike and a bunch of training behind me, I was ready to ride.

The weather didn’t look like it was going to be on our side the day before, called in some favours and got my network on a big no rain push. Visualize, visualize and you shall have clear skys. Got up nice and early on Sunday morning only to see partial cloud and no forecast for rain. Stretched, packed my things, pumped my tires and hit the road. Road down to the Ex as a warm up and to meet up with my special lady who had dragged her expecting self out of bed too early to support her nutty fellow. A couple of pics before the start, a quick energy gel and I was off.
I can’t lie, as soon as I hit that on ramp I giggled like a little boy, just as I had done many years before from the sheer excitement of riding my bike on a huge highway. Avoided a collision pretty soon out of the gate as a  few riders hit the ground hard around Spadina Ave. and saw the rare sight of a family of geese walking peacefully along the DVP by Don Mills. Hit York Mills in 45 minutes, had a quick pitstop for a banana and a quick pic to prove I had actually made it, from there I didn’t stop till the finish line.

If you are interested in this sort of thing, you can follow this link to see my ride stats, route and other geeky details.

A huge thanks to all of my sponsors who helped me reach my goal and support a great cause,  as well as mad props to my old man for jumping out of bed and racing to see me ride by on my second loop around York Mills.

Can’t wait to do it again next year!!!


thanks Dar for pics!

Check out my corporate sponsors links:

Derooted creative agency
Carl Young
John Kenneth

~ Simón