Toronto International Film Festival is an incredibly saturated property posing a significant challenge for brands looking to make a splash. Nike knew it needed to make a big impression if they were going to turn heads in the ultra competitive party scene, so they brought in none other than the world famous DJ Jazzy Jeff.

But that wasn’t all.

For the occasion, we took it one step further and with only one week to pull off the ultimate party experience; our creative team was tasked with developing a one-of-a kind interactive party experience. We designed an interactive DJ booth with nearly a dozen surfaces for mapped projections synced to the music, allowing Nike to own the party that was the talk of the festival. And, for one night, it was DJ Jazzy Jeff and Derooted, not the Fresh Prince.