If you haven’t already caught on to phenomenon that is sweeping the globe, you may want to consider that you live under a rock.  UK band Ok Go has released yet another memorable music video.  Ok Go became a huge global success when they first released the music video to “Here it goes again.” Their unconventional style and out-of-the-box creative scored them big points.  If you haven’t already seen this video, you can catch it on youtube where it has already hit the 1,491,426 mark in views in only one short year. –  (view here)

Recently the band has outdone themselves using the Rube Goldberg concept; In one single shot, they filmed their entire video.  Blogs and posts everywhere are saying this video will no doubt go down in history as the mother of all Rube Goldberg contraptions.  Between blogs and online videos, this band has utilized its social media to build awareness. Ok Go is inspiration to all forms of artists everywhere.

Check it out if you haven’t already seen it, I’d like to hear your thoughts.

sheera Kendal