In a city like Toronto where condominiums and their cliché ads dominate every street corner, how do you make your building stand out?
This technology gives one the ability to manipulate and shape light opening new possibilities for stage lighting and set design. On behalf of Alter Condos, we transformed their set using a singular projector stack. Creating different compositions on the spot, we worked alongside photographer Javier Lovera and the creative team CinderBloc to ensure minimal stoppage and allow focus to remain on shooting.
The end result was a striking set of photographs that required little to no post-production, saving the client time and resources.