Twitter has been nothing short of successful since the website launched itself in 2006. The social media site has revolutionized the online world by allowing users to follow others and stay up-to-date on the latest trends and topics. In the last 4 years, aside from the extremely rapid growing fan base, not much has changed to the site’s style and design — until now…
During the recent Ad Age Conference in April, COO Dick Costolo announced Twitter’s new addition: Promotional Tweets. Promoted Tweets are the solution to maintaining a free service with continuous growth. Best Buy and Starbucks are a few of the major corporations involved.
Personally, I think that this is a smart solution for the popular micro-blogging service. The sponsored tweets won’t interrupt us and they allow us to continue to use our beloved twitter. How many of you use twitter to promote yourselves? Under trending topics on the site, promoted tweets ranks low. My impression is not too many people are hot and bothered by the change. It is a win-win situation — we keep using twitter for free, and they throw a few subtle promotional tweets our way. I’d love to hear your thoughts!