Mi casa es tu casa

Welcome to Derooted! For those of you that missed our opening throw-down (how could you?) we have stitched together this panoramic of space. I can’t begin to explain how proud we are, our office has quickly transformed into this amazing creative playground which we yearn to get to in the mornings. From our pimped out Rancilio coffee machine, to our ‘Mini Ping-to-the-Pong’ table, from our giant digital white board to our exotic plants and lush Canadian moss. Anywhere you look or sit, we are in a cauldron of creativity. Go into the box, think out of the box, deconstruct the box, imagine the box, be the box, sleep with the box, dance with the box, mind meld with the box, BOX the BOX!!!

We invite you to pay us a visit and see first hand the awesome work our team has done to make this space a dream come true!

Inaugural Throw-Down

On Thursday December 3rd our doors opened for our studio’s Inaugural Throw-Down. We called in the troops on the weekend finished painting, put our idea boards back up, planted our Canadian moss, picked up the new lamp, printed and mounted our work, added some finishing touches, and last but quite importantly, we had our pimpin’ Rancilio coffee machine fixed and running like a Ferrari thanks to the very talented Afshin!

Bring’em down!

In a mad blaze of destruction the walls fell. Suddenly, my initial reaction of the space being too big changed to, holy $h!t this place is wayyy too big! How the heck were we going to fill the space so it didn’t look like an empty warehouse with a few people in one corner? We headed back to Amir’s and started covering his walls with sketches, ideas and plenty of to do lists. The task was daunting, Amir nor I are interior designers or decorators by any right, we have usually relied on the talents of Mr. Holtzman or my brother. This time it was just us. We now had this spatial canvas with which to play, anxiety morphed into motivation as we saw all of the possibilities ahead for our company and its home.

The floor plan

Derooted has found a place to call home! Now to work out all of the options for our space. Traffic flow, sight lines, day light, acoustics, so many things to take into consideration when deciding an office layout and floor plan. We knew we wanted to take down one or two of the existing walls to open things up and allow for more natural light to enter our office. We came up with three options that addressed specific office needs; private meeting room, presentation area, common area/kitchenette, brainstorming area and an open concept studio for our creative team.

From the beginning

While enjoying the last few days of my honeymoon at the beginning of August, I got a wifi connection and was able to get on Facebook and chat with my partner Amir Ebrahimnia. He told me he had checked out a few spaces around town and had met a great agent, Ermina. His enthusiasm towards one building in particular made me eager to get back and was a welcome distraction from the excruciating pain I was suffering due to an ear infection.