A Refreshing..l

This next blog post just literally popped up in my Facebook update as I scanned through my friend’s post on a Cal Art student which did a magnificent animation piece. Toniko Pantoja, currently a 2nd year student created a film short called Crayon Dragon, which is a wordless narrative depicting a tale of a girl befriending a painted one winged dragon. Although short, the storytelling and ambient music weaved into the animation harmoniously leaving viewers wanting to know more of this strange world the girl has illustrated. The illustration is astounding as it embodies a semi-Disney essence with a more loose and sketchy style, which is quite refreshing. Much of the movements and panning were really well executed that added to the whimsical feel.

Push the Button

Let’s start the week off with a bang, literally! (You’ll see what I mean in a minute). Over the past few months, I’ve noticed that ad agencies are making a push towards creative work that is risky, daring, unconventional, and all around disruptive. Frankly, in a city like Toronto where we are constantly bombarded with information, a sure way for a brand to set itself apart from the crowd must be accomplished via extraordinary measures. I realize people might talk about it only for a little while before the hype dies down, but at least it was noticed and talked about in the first place. With the amount of content being produced and pushed out to consumers on a daily basis, it’s no wonder many have become desensitized to the media and all its offerings. You need to do something that is above and beyond to stand out. Before we continue, take a look at this hugely literal (yet successful) attempt by TNT (a top-rated cable TV network) to draw people’s attention to their brand.

Branding of Henrieta Haniskova

Everyone has a calling, some for fashion, some for business, some for art, but whatever their calling the most important thing that they can do is to recognize it and grasp a hold of their opportunities to create a future they can be passionate about. The field of photography is one in which it is highly important for an individual to forge their own path and to create their own unique identity. Photography is an art that is spread across such a wide variety of businesses such as fashion, art, advertising, food, travel, interiors, products, people, and the list goes on. In forging their career path a photographer must discover in which field their path lies; they must discover their true passion.

Shift Disturbers – stirring some sh!t

As a student of advertising, sometimes I am lucky enough to be given opportunities to attend advertising conferences to gain inspiration and incite from our industries leading visionaries. The other day I was lucky enough to be given the opportunity to attend Shift Disturbers, a conference that brings “a mash-up of visionaries to the stage, from the worlds of advertising, art and design for a half-day of inspirational words from the gods of creativity”. I was called up for the event about three hours before and had no idea what to expect, but it was clear from the moment I stepped up to the front doors of the St Lawrence Centre for the Arts, that this would not be an ordinary conference. Greeting every passerby at the entrance to the centre was a man in a wild suit wearing a sandwich board, who could more or less be summed up as a crazed, possibly homeless man ranting at passerby’s. At first we all tried to scurry away from him as quickly as possible, but at a closer inspection you realized that the sandwich board was in fact a poster for the conference we were about to attend. Now if that isn’t a mood setting entrance I don’t know what is!

The Wild New World of 3D

People are constantly on the run searching for the latest trend or craze that they feel is going to be “the future”. Lately there has been a trend spreading rapidly throughout the entertainment world, hopping barriers like wildfire. I’m sure you have been pulled in by this trend, even if you don’t like or believe in it you are still somehow entranced by it. This trend is 3D entertainment, the concept that your favourite films should no longer be simply watched and enjoyed but should rather pop out to cause you to interact. Continue reading

The Single Life

Have you ever notice how easy it is to find what you are looking for on the derooted website? It is no coincidence that our website was designed with easy navigation and your best intentions in mind. What makes cruising our site so simple is that it is in fact a mere single page website — everything is accessible right there on the main page.