It is often a challenge for artists to make art for a living as well as find ways to continue creating, considering the economy and the current cultural cutbacks cultivating these artists is extremely important. This is a feeling that the members of InPrint Collective share; a sense that artists need to band together to create support groups to ensure the growth of the art community. There are so many personal, political and social commentary messages that are shared through art. It is such an important form of expression and community; it is therefore necessary to promote and nurture this movement.
In today’s world things move so fast; technology is constantly changing and you can never seem to be fully on top of what is happening. For a lot of people these fast paced changes are a huge issue. In the past, technological advancements such as the automobile, television and jet air, led to swift transformations in society then settled down to a manageable pace of change. However, with the development of digital and online technology, society seems to be moving at lightening speed, ever changing and never settling. This can be very unnerving to a number of people who are not accustomed to this technology or consistently involved with it. For these individuals, it may seem like society is moving too quickly for them to catch up. This is where the tech savvy masters of Mobile Genius have taken it upon themselves to provide a solution and a helping hand for these individuals in a time when things just don’t seem to take a break.
Logorama brings to life a world built out of familiar logos. Hundreds of logos and mascots are used, and they include examples from software companies, shopping centers, restaurants, sports teams, movies, and any number of other products, agencies, and corporations. It’s a lot of fun watching all of these familiar logos used so creatively. They fill the screen and zip by without calling attention to themselves. Watching Logorama is like a game of “How Many Logos Can You Name?” To fully appreciate this animated short, one needs to freeze-frame each part and check out all the details.
Towards the end of 2009 we had a client referred to us by a good friend (thanks J.C.!). Our initial contact via email quickly led me to believe that this was going to be one of those projects that you can really have fun with. This wasn’t necessarily because of the project itself, but rather because of the client and their passion for their trade. Doug Wallace, the charm and brains behind Wallace Media was pure laughs throughout the creative process. He had a clear vision of where he wanted us to go with his site from the very beginning, “I want a floating, rotating cube”! His constant attention to detail made me smile as I realized we had already noted many of the same revisions before he had even requested them.