As a serial entrepreneur, I personally never really saw it as much of a stretch for my business to enter into the world of creative advertising and design but having worked with and spent time with my friends at Derooted over the past several months, I’ve not only learned a few things but also managed to have some fun with these gentlemen (and now one lady) in the process. So when I was asked last week to start contributing to their blog, I thought it was an excellent opportunity to get back to writing and as Amir so eloquently put it a couple of days ago in his post, get back to “building your community and interacting”.
Art and design have always been a barometer of the times and current cultural climate. Typography in the Renaissance was a direct interpretation of ornate handwriting of the day. Renewed interest in Greco-Roman culture influenced the Humanist type faces that basically define modern typography to this day etc. etc..I could sit and regurgitate Robert Bringhurst’s “The Elements of Typographic Style” but Id rather not.
We found there were too many people having trouble finding our studio. So…
Time to get your decal on!
“Assistance” and interpretive dance provided by our awesome graphic designer Stylianos.