ROInvestment vs. ROInvolvement

As an entrepreneur who has tackled his fair share of creative ventures, it’s amazing in hindsight to think how much the spectrum of getting what you pay for has shifted for both investors and advertisers alike.

derooted-creative-agency-2012-ROI-inner2Looking at it another way, as someone who’s gone through business schools and written numerous business plans, the idea that the traditional metric for ROI – Return on Investment – has shifted to something different in that the qualitative results are no longer always emphasized over the qualitative ones.

Rap show at a Rock Club

So after having been ditched by Mos Def twice in a month, I must admit that I was kind of looking forward to seeing Wale perform earlier this week hoping to get some sort of redemption from seeing an up-and-coming artist after being ditched by the vet. Truthfully I didn’t even know that he was performing in town until last weekend when I was turning the pages of the newspaper Saturday morning as I’m known to do and discovered that the DC rapper, most famous for his song featuring Lady Gaga, was to perform to a small crowd at none other than Tattoo Rock Parlor.