Fluid Light – BMW: Engineering Beauty

We knew season 3 was off to a good start when our partner and long time collaborator, photographer Javier Lovera approached us with a collaboration on a BMW and Cundari project for Scotiabank Contact Photography Festival.

Engineering Beauty – Its all part of the magic

Derooted, Toronto’s fresh and full-service creative agency, has entered the rare world of digital mapping with photographer and engineer Javier Lovera. Recently, they embarked on a collaboration for the fourth annual BMW Art Auction, in support of the Air Canada Foundation.

Figure and Ground – Contact Festival 2011

Breaking down the traditional figure-ground dynamic, this collection defines the spectator as the figure, and the installations as the ground integrating them in a cycle. The viewer is allowed to change and define the installation by interacting with it, while the installation changes and affects the response of the viewer by changing his/her environment in real time. This installation is 3Dimensional and uses traditional photographic techniques, life casting, and electronics. The installation features Jillian Vanstone, first Principal dancer at the National Ballet of Canada.

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Derooted Client: Artbound

Artbound is a non-profit organization that is striving to end the cycle of poverty through art initiatives. Founded in 2009 in support of Free the Children, Artbound builds schools dedicated to the arts in developing countries. Their mandate is to enrich and empower the students, and engage a global audience to take action through financial support or volunteer work. They also strive to raise greater awareness as to the plight of the children in these developing countries.

Wacky, Wonderful, Wallace Media

Towards the end of 2009 we had a client referred to us by a good friend (thanks J.C.!). Our initial contact via email quickly led me to believe that this was going to be one of those projects that you can really have fun with. This wasn’t necessarily because of the project itself, but rather because of the client and their passion for their trade. Doug Wallace, the charm and brains behind Wallace Media was pure laughs throughout the creative process. He had a clear vision of where he wanted us to go with his site from the very beginning, “I want a floating, rotating cube”! His constant attention to detail made me smile as I realized we had already noted many of the same revisions before he had even requested them.