I have officially completed my first week as an intern here at Derooted. I have been asked to write a personal blog, which is another first for me on the job. Although I have expanded my Adobe skills considerably in the past week, I thought it would be more fun to blog about the things I’ve learned about Derooted.
Welcome to Derooted! For those of you that missed our opening throw-down (how could you?) we have stitched together this panoramic of space. I can’t begin to explain how proud we are, our office has quickly transformed into this amazing creative playground which we yearn to get to in the mornings. From our pimped out Rancilio coffee machine, to our ‘Mini Ping-to-the-Pong’ table, from our giant digital white board to our exotic plants and lush Canadian moss. Anywhere you look or sit, we are in a cauldron of creativity. Go into the box, think out of the box, deconstruct the box, imagine the box, be the box, sleep with the box, dance with the box, mind meld with the box, BOX the BOX!!!
We invite you to pay us a visit and see first hand the awesome work our team has done to make this space a dream come true!
On Thursday December 3rd our doors opened for our studio’s Inaugural Throw-Down. We called in the troops on the weekend finished painting, put our idea boards back up, planted our Canadian moss, picked up the new lamp, printed and mounted our work, added some finishing touches, and last but quite importantly, we had our pimpin’ Rancilio coffee machine fixed and running like a Ferrari thanks to the very talented Afshin!
We found there were too many people having trouble finding our studio. So…
Time to get your decal on!
“Assistance” and interpretive dance provided by our awesome graphic designer Stylianos.
Two walls down, remaining walls painted. Next, floor needs to be sanded, buffed and varnished!
We were so excited and anxious to move in that we visited our space almost daily during demolition and renovations. One weekend left (to let the varnish dry) and come Monday we could start our move.
In a mad blaze of destruction the walls fell. Suddenly, my initial reaction of the space being too big changed to, holy $h!t this place is wayyy too big! How the heck were we going to fill the space so it didn’t look like an empty warehouse with a few people in one corner? We headed back to Amir’s and started covering his walls with sketches, ideas and plenty of to do lists. The task was daunting, Amir nor I are interior designers or decorators by any right, we have usually relied on the talents of Mr. Holtzman or my brother. This time it was just us. We now had this spatial canvas with which to play, anxiety morphed into motivation as we saw all of the possibilities ahead for our company and its home.