After three years of being a designer in school, freelancing for companies and interning at a design studio, I still find the design process to be so elusive and vague. I mean why can’t there be some kind of formula that helps us create great design pieces. For me this process is comparable to the vast and diverse colour spectrum that contains innumerable colours. Unfortunately, we designers are stuck with this very open and loose process that I will attempt to describe next.
After 3 and-a-half years of post-secondary education, I thought I had a pretty good grasp on the world of advertising — and I did, but unfortunately it was limited to the world of big brand advertising. What I didn’t know is that there is a whole market of medium and small businesses who also need to advertise. It’s because of my introduction to this world, through Derooted, that my interest has been restored in the entire industry.