press release: CTV announces production for Artbound documentary

CTV, in association with Artbound and Free The Children, announced today that production is underway on a new documentary featuring multi Grammy and Juno Award winner Nelly Furtado. The documentary will chronicle Artbound’s first assignment in Kenya as 20 young professionals including Artbound’s Honorary Chair Seamus O’Regan, Global Ambassador Dayle Haddon, and Free The Children’s founder Craig Kielburger, head to Kenya on a Me to We Trip, to build Free The Children’s first arts school. An air date has not yet been announced.

Derooted Client: Artbound

Artbound is a non-profit organization that is striving to end the cycle of poverty through art initiatives. Founded in 2009 in support of Free the Children, Artbound builds schools dedicated to the arts in developing countries. Their mandate is to enrich and empower the students, and engage a global audience to take action through financial support or volunteer work. They also strive to raise greater awareness as to the plight of the children in these developing countries.