They say Canadians are some of the nicest people in the world. Why not put our own citizens to the test? A creative experiential piece that provides a blend of nervousness, shock value and a decent payoff. Carlsberg wants to know: If your best friend was in trouble, would you help?
Becoming an amateur web designer is a lot like heading to a new grocery store without a list. When you look around, there are just so many things to choose from, it’s overwhelming. How do you pick out what you need? What if one is better than the other, or more suited to what you want? Well, maybe you should do your research and come back a little bit more prepared next time. Just kidding, it really is a difficult process.
Well its that time of the year again. Superbowl Sunday and all its glory! ehemm ..
Personally I couldn’t give a flying saucer who plays and who wins. I imagine most creatives feel the same as I do. The suites in the office (david) seem to love their games but me? I love the commercials.
UK-based designers Felix Heyes & Ben West have created a dictionary that contains the first Google Image result for every one of the 21,000 words in the average English dictionary.
Simply labeled as ‘Google’ in gold on the front cover, the task of creating a 1240-page picture book was made a little easier by using the PHP scripts written by West’s brother. One downloaded the images in sequence, and the other laid them out into columns.
As an entrepreneur who has tackled his fair share of creative ventures, it’s amazing in hindsight to think how much the spectrum of getting what you pay for has shifted for both investors and advertisers alike.
derooted-creative-agency-2012-ROI-inner2Looking at it another way, as someone who’s gone through business schools and written numerous business plans, the idea that the traditional metric for ROI – Return on Investment – has shifted to something different in that the qualitative results are no longer always emphasized over the qualitative ones.
After three years of being a designer in school, freelancing for companies and interning at a design studio, I still find the design process to be so elusive and vague. I mean why can’t there be some kind of formula that helps us create great design pieces. For me this process is comparable to the vast and diverse colour spectrum that contains innumerable colours. Unfortunately, we designers are stuck with this very open and loose process that I will attempt to describe next.