How InDesign Almost Killed Me

Sometimes reflecting on your educational experiences once they are over allows you to view them with a sympathetic outlook you wouldn’t have had otherwise. For example, while I was in school, tacked on for two or three days at the end of the semester in second year we were given a quick crash course in InDesign. As a three year program with a specific focus on packaging design, it just wasn’t a priority. The end product was to make a booklet, which I did as a guide to knowing your monsters, and all said and done I loved it, made a nice glossy little piece of work and got a great mark.

Adidas France – 3D Mapping Projection

yoMzansi_adidas-is-all-in-commercial-2011.-150x150In the past year we’ve witnessed a number of very impressive 3D mapping experiments from independent artists’ initiatives like Gorillaz to awesome visual performances for by big brands such as Ralph Lauren, Samsung, Mattel and Nike. These methods may not be groundbreaking in technology, but the scale of this project and the creative direction along with the intensity of the images has us quite in awe.  “Adidas is all in” is the new Adidas campaign launched last Wednesday at the “Palais du Pharo” in Marseille, France.

Finding Inspiration

The above, however, not so much. But it’s an interesting topic that’s been on the creative mind forever and back. Is inspiration explainable? I’m not so sure. Sometim es we find it in the palm of our hand, sometimes we pull it out of the ether, sometimes other people pull it out of the ether, sometimes it’s collective, sometimes it’s retrospective, sometimes it takes footsteps, sometimes it takes mistakes. Sometimes…well, this could go on forever, and it probably will.

Augmented (hyper)reality – 3D City

A film produced for his final year Masters in Architecture, Keiichi Matsuda projected about the social and architectural consequences of new media and augmented reality. In this second installment of his hyper0reality, Keiichi digs deeper into his creativity to give a better idea to the direction we are likely to see AR go in the near future. An environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. You may have seen his earlier installment visualization of AR (hyper)reality “Domestic Robocop”

Intern-al Affairs – Sometimes, More is More

After nearing a month at Derooted HQ, I, Jenn King Intern at Large, am emerging from my relatively inactive internet (or should I say INTERNet, har har) presence to fulfill my new role as Jenn King Intern at Large / Blogette Extraordinaire. Please, bear with me while I get whatever the computer equivalent of finding one’s sea legs is.