After three years of being a designer in school, freelancing for companies and interning at a design studio, I still find the design process to be so elusive and vague. I mean why can’t there be some kind of formula that helps us create great design pieces. For me this process is comparable to the vast and diverse colour spectrum that contains innumerable colours. Unfortunately, we designers are stuck with this very open and loose process that I will attempt to describe next.
Staying consistently creative is easily one of the most difficult tasks as a designer. Constantly trying to pump out one “edgy” idea after the other can take it’s toll on your brain rather quickly. You often lose track of how long you’ve been staring at the same blank sketchbook or empty art board. In fact it can get to the point of frustration where you are longer able to sit still for more than a few seconds at a time. Or perhaps it’s just me. Regardless, I’d like to share with ya’ll a few tools I find especially handy for keeping my mind intact while trying to be creative.
After 3 and-a-half years of post-secondary education, I thought I had a pretty good grasp on the world of advertising — and I did, but unfortunately it was limited to the world of big brand advertising. What I didn’t know is that there is a whole market of medium and small businesses who also need to advertise. It’s because of my introduction to this world, through Derooted, that my interest has been restored in the entire industry.
Today marks my first week at Derooted and I figured I should take this time to tell you about one of my passions: board games. I know it sounds pretty nerdy but it’s something that I truly enjoy playing especially when I meet up with a bunch of like minded friends. Last month, my friends and I trekked down to the board game mecca, Snakes and Lattes, where we spent around three hours playing games. For someone who has well over forty board and card games at home, this was truly an amazing experience.
Let’s start the week off with a bang, literally! (You’ll see what I mean in a minute). Over the past few months, I’ve noticed that ad agencies are making a push towards creative work that is risky, daring, unconventional, and all around disruptive. Frankly, in a city like Toronto where we are constantly bombarded with information, a sure way for a brand to set itself apart from the crowd must be accomplished via extraordinary measures. I realize people might talk about it only for a little while before the hype dies down, but at least it was noticed and talked about in the first place. With the amount of content being produced and pushed out to consumers on a daily basis, it’s no wonder many have become desensitized to the media and all its offerings. You need to do something that is above and beyond to stand out. Before we continue, take a look at this hugely literal (yet successful) attempt by TNT (a top-rated cable TV network) to draw people’s attention to their brand.
With this being my first blog post for Derooted I thought that it would be best to share one of the most important things I’ve learned as a design intern. Find ways to always be inspired, whether it is reading a book, going for a walk outside, or doing some random sketches, it is a quintessential thing for anyone in the creative field to take that into consideration to be sure that their work doesn’t become repetitive.