Adidas France – 3D Mapping Projection

yoMzansi_adidas-is-all-in-commercial-2011.-150x150In the past year we’ve witnessed a number of very impressive 3D mapping experiments from independent artists’ initiatives like Gorillaz to awesome visual performances for by big brands such as Ralph Lauren, Samsung, Mattel and Nike. These methods may not be groundbreaking in technology, but the scale of this project and the creative direction along with the intensity of the images has us quite in awe.  “Adidas is all in” is the new Adidas campaign launched last Wednesday at the “Palais du Pharo” in Marseille, France.

Augmented (hyper)reality – 3D City

A film produced for his final year Masters in Architecture, Keiichi Matsuda projected about the social and architectural consequences of new media and augmented reality. In this second installment of his hyper0reality, Keiichi digs deeper into his creativity to give a better idea to the direction we are likely to see AR go in the near future. An environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. You may have seen his earlier installment visualization of AR (hyper)reality “Domestic Robocop”

Microsoft claims Kinect left open by design (with bonus hacked vids)

The Kinect’s open-source PC drivers allow coders to have their way with the hardware, and we’ve already begun to see interesting things coming from the community. On NPR last Friday, a company spokesman said that wasn’t an accident: Microsoft left the USB connection open by design.That could be a retcon—or it could be the truth—but it’s nice to hear Microsoft be so welcoming of third-party drivers on the hardware, especially since the announcement was made in such a public forum. And we already have a real-time lightsaber demo… and that’s pretty much wicked.

AR in 2010 – How Did the Predictions Fare?

Last year Augmented Times asked a group of AR bloggers and the readers of Games Alfresco and Augmented Times to guess what 2010 holds for augmented reality. You can see them all here. A year has passed, and now its 2011, it’s time to confront reality and check how prescient were we. Remember, this post is not about making fun of some or praise others. Actually, most of our predictions were incorrect, but at least we are not shy about them.

5 QR Code Readers for iPhone

QR codes are popping up everywhere in the U.S. In case you aren’t familiar with the tech, a QR code is a type of barcode which is square and is made up of a complicated pattern of black and white dots. You can find them in magazines, on business cards, and even on billboards. When read with a camera and the right software, the code magically becomes a phone number, a URL, contact information and more.