ROInvestment vs. ROInvolvement

As an entrepreneur who has tackled his fair share of creative ventures, it’s amazing in hindsight to think how much the spectrum of getting what you pay for has shifted for both investors and advertisers alike.

derooted-creative-agency-2012-ROI-inner2Looking at it another way, as someone who’s gone through business schools and written numerous business plans, the idea that the traditional metric for ROI – Return on Investment – has shifted to something different in that the qualitative results are no longer always emphasized over the qualitative ones.

MOLESKINE EVERNOTE NOTEBOOK

Recently two of my favourite productivity products came together to blow my mind. Moleskine and Evernote have decided to marry their products into a beautiful example of taking an online service and giving it a complimentary relationship with a physical product. The new Evernote Smart Notebook uses the apps new Page Camera feature to capture the page using your smartphone or tablet (current iOS for iPhone and iPad). The feature lets you digitize the page from your book so that you can share and search it via your Evernote account.

My 2012 Ride for Heart

This past Sunday, June 3rd I participated in the Ride for Heart in support of the Heart & Stroke Foundation for the first time.
I’m an avid cyclist living in Toronto and have always dreamed of riding on the DVP, got close once when I was a kid, there was construction and it was closed off near my house. Sneaked in but was quickly seen and kicked out by a cop. So this year when the opportunity arose I jumped at it. I looked into the details only to find out they had a 75K route which had its top loop at York Mills Rd. (where I had gone in as a kid), it was meant to be!

A battle of branding proportions

As academically tenderized fresh meat to the copywriting world, I’m finding it extremely difficult to brand myself. I have all of the necessary information, so I really should be able to distill myself down into one all encompassing message. I’ve had no problems coming up with a logo and tagline for my roller derby persona; a little medic symbol here, a hearse style ambulance there and bam! there’s Anne Bulance.

The Forecast Calls for Blood and Thunder

Roller Derby is coming for you, from every corner of this fine globe. Blood and Thunder —the world’s premier roller derby magazine— is bringing the first ever Roller Derby World Cup to Toronto this December.

December 2nd to 4th will see 12 teams rolling in to compete for world roller derby domination. England, Ireland, Scotland, Germany, Finland, Sweden, France, USA, Australia, New Zealand, Brazil, and Argentina and of course lucky number team 13— Canada, jamming, blocking and hitting their way to the title bout. Being on hand to see some of this country’s elite already, this promises to be one heck of a weekend.

Super Design Intern wanted – Toronto

We’re on the hunt for a rad Graphic Design Intern.

IMG_1477As you read this, a lone rolley chair sits at an empty desk, silently weeping your name. Well, right now its silently weeping “Graphic Design Intern…”, but it’s really sad nonetheless. Don’t let that poor chair be cold for much longer, it’ll make you a bad person.

If you are obsessed with ideas, details and Pantone, read on!