Twitter has been nothing short of successful since the website launched itself in 2006. The social media site has revolutionized the online world by allowing users to follow others and stay up-to-date on the latest trends and topics. In the last 4 years, aside from the extremely rapid growing fan base, not much has changed to the site’s style and design — until now…
Perhaps the most complex feature on Twitter for a new user to understand is the infamous HashTag and how it can be applied to a topic with its respective symbol (“#”) at the start of the tag to identify it. Twitter hashtags like #followfridays spread information on the twittersphere while also helping to organize and categorize flow of information by bringing communities and interest groups together.
One of my favorite all time free tools/services is a clever little service from Google to help keep you up to date on any subject. If you have an ego half as big as mine, you’ll be tickled pink with Google Alerts.
Google Alerts provides you with email updates of latest relevant Google results (web, news, amir ebrahimnia .. etc.) based on your choice of query or topic. For instance if you want to keep up with news about your company X, just type that in as your search term and you will receive notifications of new Google results that contain that search term pretty much as soon as it happens. Pretty nifty eh?
Today is day 11 of the Vancouver Olympics. If you don’t know this, you live under a rock. With all of the media coverage and newspapers splashed with Olympic pride, it is hard to avoid Olympic fever. So, in the spirit of the Olympics, I want to ask my readers what you think of the different TV spots currently airing. Some major contenders eagerly fighting to win our loyalty include Bell Canada, RBC Royal Bank, Petro Canada, RONA, McDonalds and Coca-Cola. The advertisers are using both patriotism and air time as a tool to gain top-of-mind awareness in the consumer. How effective is this? Are these major brands winning you over through the power of Olympic pride or are they just wasting their money attempting to get through the clutter of the Olympics? Which spots are winning and which are not?
I’m interested to know your thoughts.