Today is day 11 of the Vancouver Olympics. If you don’t know this, you live under a rock. With all of the media coverage and newspapers splashed with Olympic pride, it is hard to avoid Olympic fever. So, in the spirit of the Olympics, I want to ask my readers what you think of the different TV spots currently airing. Some major contenders eagerly fighting to win our loyalty include Bell Canada, RBC Royal Bank, Petro Canada, RONA, McDonalds and Coca-Cola. The advertisers are using both patriotism and air time as a tool to gain top-of-mind awareness in the consumer. How effective is this? Are these major brands winning you over through the power of Olympic pride or are they just wasting their money attempting to get through the clutter of the Olympics? Which spots are winning and which are not?
I’m interested to know your thoughts.