It’s far too often that I find QR codes wandering the streets alone, unexplained and irrelevant. It seems these days that everything has one slapped on it in the hope that some unsuspecting consumer will be enticed by it’s sexy random rectangles and appealing black border. I mean, who wouldn’t want to take a picture of one of these bad-boys?
QR codes are popping up everywhere in the U.S. In case you aren’t familiar with the tech, a QR code is a type of barcode which is square and is made up of a complicated pattern of black and white dots. You can find them in magazines, on business cards, and even on billboards. When read with a camera and the right software, the code magically becomes a phone number, a URL, contact information and more.
Over the past year, excitement about QR Codes has grown seemingly on a daily basis. We’ve seen more and more businesses use them to promote their company, products or services. We’ve seen libraries and schools put them to use to help students and parents. We’ve also seen them provide value to specific verticals such as real estate and healthcare.