ROInvestment vs. ROInvolvement

As an entrepreneur who has tackled his fair share of creative ventures, it’s amazing in hindsight to think how much the spectrum of getting what you pay for has shifted for both investors and advertisers alike.

derooted-creative-agency-2012-ROI-inner2Looking at it another way, as someone who’s gone through business schools and written numerous business plans, the idea that the traditional metric for ROI – Return on Investment – has shifted to something different in that the qualitative results are no longer always emphasized over the qualitative ones.