A battle of branding proportions

As academically tenderized fresh meat to the copywriting world, I’m finding it extremely difficult to brand myself. I have all of the necessary information, so I really should be able to distill myself down into one all encompassing message. I’ve had no problems coming up with a logo and tagline for my roller derby persona; a little medic symbol here, a hearse style ambulance there and bam! there’s Anne Bulance.

The Forecast Calls for Blood and Thunder

Roller Derby is coming for you, from every corner of this fine globe. Blood and Thunder —the world’s premier roller derby magazine— is bringing the first ever Roller Derby World Cup to Toronto this December.

December 2nd to 4th will see 12 teams rolling in to compete for world roller derby domination. England, Ireland, Scotland, Germany, Finland, Sweden, France, USA, Australia, New Zealand, Brazil, and Argentina and of course lucky number team 13— Canada, jamming, blocking and hitting their way to the title bout. Being on hand to see some of this country’s elite already, this promises to be one heck of a weekend.