The Single Life

Have you ever notice how easy it is to find what you are looking for on the derooted website? It is no coincidence that our website was designed with easy navigation and your best intentions in mind. What makes cruising our site so simple is that it is in fact a mere single page website — everything is accessible right there on the main page.

Olympic Fever

Today is day 11 of the Vancouver Olympics.  If you don’t know this, you live under a rock.  With all of the media coverage and newspapers splashed with Olympic pride, it is hard to avoid Olympic fever.  So, in the spirit of the Olympics, I want to ask my readers what you think of the different TV spots currently airing.  Some major contenders eagerly fighting to win our loyalty include Bell Canada, RBC Royal Bank, Petro Canada, RONA, McDonalds and Coca-Cola.  The advertisers are using both patriotism and air time as a tool to gain top-of-mind awareness in the consumer.  How effective is this?  Are these major brands winning you over through the power of  Olympic pride or are they just wasting their money attempting to get through the clutter of the Olympics?  Which spots are winning and which are not?

I’m interested to know your thoughts.


Week one as an intern

I have officially completed my first week as an intern here at Derooted. I have been asked to write a personal blog, which is another first for me on the job. Although I have expanded my Adobe skills considerably in the past week, I thought it would be more fun to blog about the things I’ve learned about Derooted.