A battle of branding proportions

As academically tenderized fresh meat to the copywriting world, I’m finding it extremely difficult to brand myself. I have all of the necessary information, so I really should be able to distill myself down into one all encompassing message. I’ve had no problems coming up with a logo and tagline for my roller derby persona; a little medic symbol here, a hearse style ambulance there and bam! there’s Anne Bulance.

The Forecast Calls for Blood and Thunder

Roller Derby is coming for you, from every corner of this fine globe. Blood and Thunder —the world’s premier roller derby magazine— is bringing the first ever Roller Derby World Cup to Toronto this December.

December 2nd to 4th will see 12 teams rolling in to compete for world roller derby domination. England, Ireland, Scotland, Germany, Finland, Sweden, France, USA, Australia, New Zealand, Brazil, and Argentina and of course lucky number team 13— Canada, jamming, blocking and hitting their way to the title bout. Being on hand to see some of this country’s elite already, this promises to be one heck of a weekend.

Super Design Intern wanted – Toronto

We’re on the hunt for a rad Graphic Design Intern.

IMG_1477As you read this, a lone rolley chair sits at an empty desk, silently weeping your name. Well, right now its silently weeping “Graphic Design Intern…”, but it’s really sad nonetheless. Don’t let that poor chair be cold for much longer, it’ll make you a bad person.

If you are obsessed with ideas, details and Pantone, read on!

Shift Disturbers – stirring some sh!t

As a student of advertising, sometimes I am lucky enough to be given opportunities to attend advertising conferences to gain inspiration and incite from our industries leading visionaries. The other day I was lucky enough to be given the opportunity to attend Shift Disturbers, a conference that brings “a mash-up of visionaries to the stage, from the worlds of advertising, art and design for a half-day of inspirational words from the gods of creativity”. I was called up for the event about three hours before and had no idea what to expect, but it was clear from the moment I stepped up to the front doors of the St Lawrence Centre for the Arts, that this would not be an ordinary conference. Greeting every passerby at the entrance to the centre was a man in a wild suit wearing a sandwich board, who could more or less be summed up as a crazed, possibly homeless man ranting at passerby’s. At first we all tried to scurry away from him as quickly as possible, but at a closer inspection you realized that the sandwich board was in fact a poster for the conference we were about to attend. Now if that isn’t a mood setting entrance I don’t know what is!

Mobile Genius for a Lightning Speed Society

In today’s world things move so fast; technology is constantly changing and you can never seem to be fully on top of what is happening. For a lot of people these fast paced changes are a huge issue. In the past, technological advancements such as the automobile, television and jet air, led to swift transformations in society then settled down to a manageable pace of change. However, with the development of digital and online technology, society seems to be moving at lightening speed, ever changing and never settling. This can be very unnerving to a number of people who are not accustomed to this technology or consistently involved with it. For these individuals, it may seem like society is moving too quickly for them to catch up. This is where the tech savvy masters of Mobile Genius have taken it upon themselves to provide a solution and a helping hand for these individuals in a time when things just don’t seem to take a break.

Lovera + Rojas — Contact 2010

The eyes of the viewer (which are being read by a web cam installed within a completely modular and recyclable box) are projected in real time within the glasses’ negative space, making the spectator part of our piece. To do so, we are using Modul8, an iCam, and a Mac Mini to run the software.