Well its that time of the year again. Superbowl Sunday and all its glory! ehemm ..
Personally I couldn’t give a flying saucer who plays and who wins. I imagine most creatives feel the same as I do. The suites in the office (david) seem to love their games but me? I love the commercials.
Let’s start the week off with a bang, literally! (You’ll see what I mean in a minute). Over the past few months, I’ve noticed that ad agencies are making a push towards creative work that is risky, daring, unconventional, and all around disruptive. Frankly, in a city like Toronto where we are constantly bombarded with information, a sure way for a brand to set itself apart from the crowd must be accomplished via extraordinary measures. I realize people might talk about it only for a little while before the hype dies down, but at least it was noticed and talked about in the first place. With the amount of content being produced and pushed out to consumers on a daily basis, it’s no wonder many have become desensitized to the media and all its offerings. You need to do something that is above and beyond to stand out. Before we continue, take a look at this hugely literal (yet successful) attempt by TNT (a top-rated cable TV network) to draw people’s attention to their brand.
If you haven’t already caught on to phenomenon that is sweeping the globe, you may want to consider that you live under a rock. UK band Ok Go has released yet another memorable music video. Ok Go became a huge global success when they first released the music video to “Here it goes again.” Their unconventional style and out-of-the-box creative scored them big points. If you haven’t already seen this video, you can catch it on youtube where it has already hit the 1,491,426 mark in views in only one short year. – (view here)