After several years of treading water, The Bay Street Bull is about to have a come back in a big way. Launched in 2004 and once a popular magazine, the Bull has lost its way a little bit in recent years but in collaboration with Derooted partner The Rathnelly Group, it will ride again.
For The Bay Street Bull, 2012 was a year of little fanfare but moving forward, 2013 is slated to be much different. From re-branding to a new magazine format to all new and fresh content to a fresh new website, the Bull is in the process of re-tooling itself in order to achieve success by regaining relevance and readers. With a captive audience in Canada’s financial center, Derooted will be involved in all facets of the magazines aesthetic and outreach. Better still, as these exciting changes begin to take place, you can stay tuned to these pages (links, columns or wherever) in the coming months where we’ll slowly leak out what the new Bull will be all about. From engaging contributors to a new design look and feel, the game’s about to change and you’ve got a front row seat. Enjoy the ride on the New Bull and let us know what you think along the way.