Creative technologies studio · Toronto
Imagination is
the product.

A rebirth — derooted, and the new growth it brings: sprig.

meet sprig →
◇ pull the tree
Where we come fromimmersive work for
BMWDisneyDrake × NOCTAadidasNikeFordHermèsAbsolutSapporo
What we are

Concept-driven. Lead by experience. The medium is the message: immersive, digital, AI, automation.

derooted is a creative technologies studio. Imagination is what we sell; technology is how we deliver it. We take on the problems that need a creative outlook — and answer them imagination-first.

What we make

Creativity, delivered

Every solution is a creative concept first. These are the media we deliver it through.

What we’re building

Beyond client work

Deep roots, new growth — sprig is the first to sprout from the derooted tree.

● Now in beta

sprig

The content engine for product brands

Turn your product photos into on-brand video for every platform you sell and post on — Reels, Pinterest, TikTok, Etsy, Amazon. Drop a folder, hit build.

  • Set your brand once — colours, logo, motion
  • Every format at once: 9:16, 4:5, 1:1, 2:3, 16:9
  • No timeline, no editor — a folder in, a week of posts out
Visit sprig →
More in the lab — building toward the whole content workflow.
9:16
1:1
16:9
Our roots

The work that proves it

Over two decades of immersive experiences for the world’s biggest names. The pedigree behind everything we make now.

Let’s build

Bring the ambition. We’ll bring our best.

The concept, the craft, the build — that’s on us.