An unforgettable guerrilla street activation for Nuit Blanche. Moving away from the passive viewer experience to bring together the audience and the artist in an intimate setting inspired our concept for this street activation.
With a combination of guts, creativity and out-of-the-box thinking, we unveiled a once in a lifetime experience for Nelly Furtado fans. A social media blitz identified the location – a laneway in a trendy downtown Toronto neighbourhood.
to build anticipation. At the unveiling, the artist suddenly appeared on a balcony performing her musical magic as the surrounding façade was transformed into a music video using 3D mapping and projection. By fusing traditional art techniques with cutting edge technologies we built a multi-sensory experience for the audience to physically interact and engage with the artist.