Prepare To Fly
Like Jordan

Air Jordan
XXXIII

concept, custom stop-motion capture app
NIKE Canada
"
Dunk it like Michael Jordan.
That was the inspiration for
this brand experience
– help Nike customers
fly like Jordan.”
Derooted-toronto-activation-Nike-Air-Jordan-XXXIII-FastFit-for-Lockdown-aj-logo
Derooted toronto activation-Nike Air Jordan XXXIII-FastFit for Lockdown-9

We engineered a unique photo sharing experience to capture ordinary people showing their Jordan moves. An obstacle course was built with a custom illustration app to capture users’ performance. After a quick masterful on-site editing, the lucky dunkers received the finalized digital copy for bragging rights on social media. A fun and novel experience that was buzzworthy.

director of photography: Javier Lovera Motion+
client: NIKE
AIR JORDAN XXXIII

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